Objectives and benefits

This policy will provide the following objectives and benefits:

Structure and guidance

A central publishing model will ensure a consistent approach to content. This strategy will give everyone a clear framework within which to work.

Ensure content is both useful and usable

No matter how useful, content must be usable to meet our users' needs. We must offer users what they need, when they need it and in the right form. This will result in a site which is simpler, clearer and faster.

Build trust

Our content must be written in a clear, single voice, even if written by many authors. This will help to build trust with our users.

Reduce avoidable contact

Users will contact us via other channels if they cannot find what they need. This costs us both time and money. This strategy will ensure that our content promotes the most appropriate channels.